Comments on: Nets Wake Up? Ponder Whether Hulu Hurts

By: Steve Peterson

Steve Peterson — Mon, 11 May 2009 18:20:43 +0000

Hulu isn’t any more free to the consumer than broadcast TV has been for the last 50+ years. The watcher still has to watch commercials to see the content.

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Ed. Response – That’s a good point, with one quibble. Commercials on broadcast are played to an audience of millions and get a good CPM. A commercial played to an audience of one produces revenue that’s miniscule.

By: Stuart Creque

Stuart Creque — Mon, 11 May 2009 17:24:58 +0000

This is called “channel conflict.” It’s roughly the same problem as when a consumer brand decides to sell through discount and warehouse stores that compete with its traditional base of retailers.

I think the nets’ big mistake is to promote Hulu as a way to rot your brain faster, i.e., a viable way to watch more TV that’s supposedly equivalent to the “TV set” in the living room. They ought to promote it as the backstop to your TV: a way to catch up on episodes you missed or to access great shows from the past, albeit in an admittedly inferior viewing experience. That way, they establish Hulu as a separate distribution channel that provides convenience but not viewing quality.

By: william charlton

william charlton — Mon, 11 May 2009 16:45:23 +0000

all the more reason we have to stay flexible and on top of(ie do our own research, look at their books, etc) a medium that is in a state of flux and hasn’t found the way to make money yet. Interestingly enough, I know a lot of 16 year olds that have bought entire seasons of “Chuck” off of iTunes, which, if this contract were now in place, would provide for a residual percentage that is twice that of DVD’s.

By: Pat Skipper

Pat Skipper — Mon, 11 May 2009 15:45:25 +0000

One myth you will hear is that if they don’t put if out for free, then someone will. I’ve noticed that the NFL doesn’t seem to have those issues. They control their product and vigorously defend their rights worldwide. The producers ought to be able to do the same if that is their desire. In the final analysis, I think it’s their only option.

By: Dr. Giggles

Dr. Giggles — Mon, 11 May 2009 15:13:18 +0000

So, maybe they have been reading this blog….many of us for months have been pointing out this very fact, along with others, why this is not the financial monster some woud have you believe.

It’s not ‘Now’ Media….!